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The amount that is paid when a user clicks on the ad.
The amount that is paid per 1000 ad impressions.
The amount that is paid when a user carries out a specific action on your ad (register for a list, watch a video, etc).
Google offers various ad formats to suit different campaign goals, each with its unique benefits like affordability, ease of use, and message clarity. Some of the most common types of Google Ads campaigns include:
Search network campaigns are the most common Google ad type, displaying text ads to users searching for specific keywords on Google search results pages.
Dynamic search ads are a type of search network campaign that automatically generates ad headlines and landing pages based on a website's content using Google's algorithm.
Shopping campaigns display product listing ads (PLAs) with images, product details, and pricing. These ads appear in Google search results and on Google Shopping
Display network campaigns show image and video ads on websites within Google's display network. These ads can be targeted based on demographics, interests, and user behavior.
Video campaigns display ads on YouTube and other Google partner sites. These ads can be targeted based on demographics, interests, and user behavior.
App campaigns display ads to users searching for apps on Google Play or using other Google products. These campaigns promote app installs, engagement, or conversions.
we pride ourselves on delivering exceptional results. Here are some of our key accomplishments that highlight our expertise and commitment to helping our clients succeed.
Our creative and targeted social media campaigns have generated millions of impressions, significantly enhancing brand awareness and engagement across various platforms. By leveraging data-driven strategies, we’ve also optimized content for maximum reach and impact.
Effective Google Ads management involves tracking everything related to your ads to understand what’s working and what’s not. Here are few key factors to consider:
In any Google Ads campaign, the main goal is to get clicks. A successful campaign means your ad is driving clicks. If clicks aren’t happening, it's time to reassess your ad setup and related elements
Impressions indicate how often your ad is viewed. Boosting your budget can increase visibility, but ad quality and relevance are key. Google won’t show your ad prominently if it’s deemed irrelevant, leading to poor performance.
CPC (Cost per Click) is the amount spent per click. It’s influenced by your bid, ad quality score (relevance), and ad rank (placement).
A conversion occurs when a visitor completes the desired action on your website, like making a purchase after clicking an ad. For example, if someone clicks on an ad for an online store and buys a suit, that’s a conversion.
CTR shows ad relevancy. A high CTR means good engagement, but low conversions may indicate a mismatch between the ad and the product. CTR = (Clicks / Impressions) x 100.
It refers to the average amount the advertiser is shelling out per conversion on the ad.
ROAS (Return on Ad Spend) helps measure the effectiveness of ad campaigns and their impact on a retailer’s profits.
Targeting is crucial in digital marketing. Create a buyer persona to understand your audience’s needs, interests, and behaviors to improve ad targeting and drive conversions.
Basic
Google Ads Packages
₹8000*
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Professional
Google Ads Packages
₹10,000*
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Premium
Google Ads Packages
20% of Ads Spend
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SEO aims to boost organic search and referral traffic through effective website setup, but requires time and investment. Google AdWords, on the other hand, drives targeted traffic quickly and efficiently, with costs tied to ad clicks when customers are ready to purchase. Both are ongoing expenses, but AdWords provides faster results.
CTR (Click-Through Rate) measures ad success. It’s calculated as:
CTR = (Clicks / Impressions) x 100.
Setting up a Google AdWords campaign can be complex and time-consuming. Hiring a digital agency with expertise in AdWords management ensures successful campaign execution.
The Quality Score is crucial in an AdWords campaign as it boosts ad exposure. Ensure your ad includes targeted keywords, a clear call-to-action, avoids irrelevant terms, and follows Google’s guidelines for optimal performance
To boost conversions, use persuasive ad language and targeted ads that align with your product. Ensure your keywords match what you're selling to attract relevant traffic. Optimize your landing page and website for fast loading. Lastly, use Google’s conversion tracking to refine and improve your conversion rates.
Google Ads offers several key benefits:
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